Facts show that most people in today’s world are not getting a good night’s sleep. To address this, we developed communication establishing the brand's purpose: to help people get back to sleep and wake up refreshed. Using an analogy based on the popular expression often used to describe a good night's sleep: "Sleeping like a baby." These "adult babies" began to appear everywhere, creating a strong visual identity for Global Mattress. This unique approach quickly resonated with audiences, propelling the brand to the top of its category.
To promote the use of FirstBank's ATH Móvil among a young target, we created a digital campaign leveraging two elements that young people particularly value: music and humor. To achieve this, we collaborated with "Los Rivera Destino," a local band with strong appeal among the youth, to communicate the features of our service in a fun and engaging way. This digitally driven campaign, which stood out from the typical standards of the category, successfully connected with young audiences and dominated the conversation on social media.
Chevrolet is a legendary brand in the automotive industry. To the extent that it seems to have always been there. We couldn’t ignore that legacy; its presence over time allowed us to highlight its durability. Starting from a fundamental truth: Good things are meant to last. We used two mature figures who are and remain icons in two sports widely practiced in Puerto Rico: skateboarding and surfing. A unique way to emphasize and capitalize on Chevrolet’s durability.
The launch of El Nuevo Día’s new website and app design opened the door for us to redefine the brand. Introducing a groundbreaking concept, we positioned information as essential as food: “El Nuevo Día feeds your opinion.” This idea became the cornerstone of the most extensive multimedia campaign in recent years. By presenting the value of information in a fresh and engaging way, we drove unprecedented growth in app downloads, solidifying El Nuevo Día as a leader in digital innovation.
Primera Hora is defined by its proximity to the lives of Puerto Ricans. To promote the use of its app, we transformed it into a character that accompanies Puerto Ricans in their daily lives, wherever they do Primera Hora is there, in this way highlighting the app's main attribute.
